The Well Crafted Website

Making Small Website Changes for Big Improvements In Your Business

As a business owner, your website is often the first interaction that potential customers have with your brand. While you may have invested significant time and money into building your site initially, it’s important to remember that optimization is an ongoing process. 

With some small tweaks, you can greatly improve your website’s ability to convert visitors into paying customers. In this post, we’ll explore some techniques that can lead to big results without requiring major website redesigns.

Here are some small but strategic ways business owners can leverage their website to make more money:

1. Insert Calls to Action:

Add strategically placed and bold “Contact Now”, “Buy Now”, or “Book Now” buttons to all main pages and product/service pages to capture more leads or sales.

2. Add Testimonials or Reviews:

Display star ratings, video testimonials, and good press quotes. Social proof sells well and builds credibility quickly.

3. List Benefits Prominently:

Tie what you offer directly to benefits for the customer. This often motivates purchasing decisions more than features alone. Keep in mind that the big question your customer is always asking is “What’s in it for me?” Are you answering that question on your website?

4. Optimize Navigation:

Structure site navigation based on your most profitable pages or products. Reduce menu choices to simplify. Feature important sections in the main menu or footer. 

5. Embed Value-Added Content:

What is value-added content? It might be free PDF downloads, calculators, checklists or tutorials. Add these to your website and your visitor will feel they are walking away with more. You can also lock more valuable content behind opt-ins to capture more leads. 

6. Introduce Subscriptions:

For services, move from one-time sales to weekly, monthly or annual subscriptions which create predictable recurring revenue that adds up substantially.

Some of these tactics will help you capture more customer contacts for future sales while others increase the likelihood that your customer will act. Either way, all of these strategies subtly yet significantly boost your income potential from your website.

Not satisfied with the impression your website is making?

Schedule a free consultation today so we can discuss how to take your website to the next level and leave your mark online.
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Until Next Time! Ashley

Until Next Time! Ashley

Picture of website designer, Ashley

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